Areas of Expertise
As a successful entrepreneur and marketing consultant, I specialize in brand management. With a keen eye for detail and a passion for crafting impactful experiences, I also thrive in the event management arena, orchestrating memorable and results-oriented events. My dedication to delivering excellence and driving strategic outcomes continues to fuel my entrepreneurial journey as I empower businesses to thrive in the ever-evolving marketing landscape.
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Digital & Social Media Marketing
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Content Creation
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Adobe Suite
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Market Research & Data Analysis
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Event Management
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Mailchimp & Email Marketing
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Recruitment & Onboarding
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Creative Team Leadership
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Microsoft Suite
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Stakeholder Management
Professional skillset
Founder & Marketing Consultant 02/2019 – Present
Core Clients Marketing LLC – DMV
Boutique marketing agency specializing in brand management, event management, digital marketing, social media management, and content creation.
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Spearheaded a pre-recorded virtual fundraiser for a 500+ attendee event, leading to $100K+ in donations in less than 24 hours for a non-profit client.
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Produce and distribute marketing and promotional materials, including briefs, presentations, pamphlets, and infographics for personal brands, small businesses, non-profits, and government contract clients.
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Utilize photography and videography skills to produce over 1000 promotional photos and 300 hours of video content.
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Significantly improved client social media engagement, increasing Facebook and Instagram likes on average by 15% and followers by 30% through targeted social media and digital marketing campaigns.
Long-Term & Short-Term Real Estate Investor 07/2021 – Present
Owner and property manager for long and short-term rentals.
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Manage day-to-day operations of long and short-term rental properties, ensuring optimal tenant satisfaction, timely rent collection, and property maintenance.
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Leverage strategic marketing techniques to attract and secure long-term tenants, implementing targeted advertising campaigns and property showcasing to maximize occupancy rates.
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Established a strong online presence by hosting properties on Airbnb, and other mid-term rental platforms, managing reservations, and consistently achieving high guest satisfaction ratings through exceptional hospitality and attention to detail.
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Monitor and track revenue meticulously, implementing cost-effective measures and financial strategies to optimize profitability across both long and short-term rentals.
Digital Marketing Manager 06/2022 – January 2024
Ironmark – An Image Company
Full-service print production and creative marketing agency specializing in web-based technologies.
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Skillfully manage 14 diverse clients concurrently, spanning education, healthcare, property management, agriculture, technology, home improvement, marketing, and food services sectors.
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Significantly improved social media engagement, delivering a 20% increase on average engagement rates for each client.
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Effectively oversee a total of 80+ social media channels, optimizing brand presence and engagement across platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn.
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Expertly manage more than 20 Google My Business profiles and Facebook Ads Manager accounts, skillfully navigating the complexities of these platforms to drive success for clients.
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Delivered email campaigns with a 5% average click-through rate, driving increased user engagement and conversions.
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Leverage content management systems (CMS), including Hubspot, Brandwatch, Soci, and Sprout Social, to streamline and enhance social media, email marketing, and paid ads operations.
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Acquired Inbound Marketing Certification through HubSpot Academy to further enhance marketing technique knowledge.
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Produced social media analysis reports to measure the effectiveness of campaigns and adjusted strategies as necessary.
Sr. Stakeholder Manager | Marketing Lead 06/2018 – 1/2022
Envision Lead Grow, Norfolk, VA
501(c)3 non-profit with the mission to increase the rate of entrepreneurship in today’s youth. Transforming communities of poverty to communities of prosperity through economic development, social justice, and promoting ownership, equity, and investment in marginalized communities around the globe.
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Successfully assisted in orchestrating and managing a diverse portfolio of over 15 events, including student-focused gatherings, summer camp programs, trade shows, corporate-sponsored fundraising initiatives, and program graduation ceremonies.
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Recruited 2.3K students from 48 states across the US in the span of three years and corresponded with over 3K+ stakeholders, including schools, parents, mentors, donors, and corporate sponsors, through newsletters, social media, and onboarding calls.
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Successfully increased program size by 60% year-over-year through effective marketing campaigns and recruiting techniques. Including email marking campaigns, social media recruitment, paid ads through Facebook ads manager, and relationship building with low-income schools and community partners across the country.
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Managed mentor program with 150+ mentor groups spanning 30 states. Groups consisted of 1 mentor to 5 students.
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Utilized tools like SharePoint, MS Teams, Zoom, Slack, and WordPress, to manage the organization's day-to-day operations.
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Created all collateral for the organization, including recruitment packets, sponsorship packets, video ads, program flyers, newsletters, and more.
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Managed the organization’s social media channels leading to an increase in social media followers across Facebook, Instagram, and LinkedIn by 110%. Monitored the performance of social media pages and applied various strategies to boost engagement.
Education
2014 - 2018
North Carolina Agricultural & Technical State University
Bachelor of Science,
Sports Science and Fitness Management
Magna Cum Laude
2023 - 2024
Inbound Marketing Certification
HubSpot Issued Jun 2023 · Expires Jul 2024